As the influence of online public opinion is growing in China, some illegal network companies are cashing in from spreading rumors or making up scandals on bulletin boards so as to whip up public opinion.

    These network companies usually provide service for the companies that intend to tarnish their rival's reputations or to cook up hype for themselves.

    An opinion piece on Southcn.com explains some of the reasons behind the emergence of such network companies.

    The article says as the rumors and scandals are spreading on the Internet, related departments don't conduct timely inspections and make official announcements. The lack of information transparency has provided a hotbed for rumors.

    Meanwhile, an article in the Guangzhou Daily suggests that the efficient way to ensure the credibility of online information is to implement a real-name web registration system.

    隨著網(wǎng)上公眾輿論的影響在中國日益增長，一些非法網(wǎng)絡(luò)公司通過在公告欄上散布謠言或者制造丑聞從而煽動公眾輿論來收取錢款。

    這些網(wǎng)絡(luò)公司通常為那些想要抹黑其競爭對手的聲譽或者為自身虛構(gòu)宣傳的公司提供服務(wù)。

    貼在 Southcn.com 上的一篇評論解釋了出現(xiàn)這些網(wǎng)絡(luò)公司背后的一些原因，.

    這篇文章說，在互聯(lián)網(wǎng)上散布流言蜚語，有關(guān)部門不及時進行檢查并發(fā)出正式通知。缺乏資訊透明度為謠言提供了溫床。

    與此同時，《廣州日報》上的一篇文章建議，確保在線信息可信度的有效方法是實行網(wǎng)絡(luò)實名登記制度。